ATL (Above-The-Line) Promotion Specialist - Bandung

Join Daya Adicipta Motora as an ATL (Above-The-Line) Promotion Specialist in Bandung and take the lead in elevating our brand visibility through strategic marketing initiatives. In this dynamic role, you will oversee high-impact ATL campaigns, including billboard, outdoor advertising, and digital billboards, to create a compelling presence for our brand across the city. With a focus on creativity and data-driven strategies, you will work closely with our marketing team to develop and execute campaigns that capture the attention of our target audience. This is your chance to make a significant impact on our brand's visibility and growth in Bandung.

As an ATL Promotion Specialist at Daya Adicipta Motora, you will be part of a passionate and innovative team dedicated to delivering exceptional marketing solutions. Our company has a rich history of excellence in the automotive industry, and we are committed to pushing the boundaries of what's possible in marketing. In this role, you will have the opportunity to work on a variety of high-profile projects, utilizing the latest tools and technologies to create impactful campaigns. Whether you're a seasoned professional or just starting your career in marketing, Daya Adicipta Motora offers a supportive and collaborative environment where your ideas and contributions are valued.

In your day-to-day work, you will be responsible for planning, executing, and analyzing ATL campaigns, ensuring they align with our brand's goals and deliver measurable results. You will collaborate with internal teams and external agencies to bring creative concepts to life, leveraging your expertise in advertising, media planning, and campaign management. This role offers a unique opportunity to grow your career in a dynamic and fast-paced industry, with the potential for advancement and professional development.

📋 Tanggung Jawab Pekerjaan

• Develop and execute ATL campaigns, including billboard, outdoor advertising, and digital billboards, to enhance brand visibility.
• Create and manage media plans, selecting the most effective advertising channels to reach our target audience.
• Collaborate with internal teams and external agencies to ensure the successful delivery of creative concepts.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Stay updated with industry trends and best practices in ATL advertising, incorporating new strategies into our campaigns.
• Manage vendor relationships and ensure timely execution of advertising placements.
• Prepare and present regular reports on campaign performance to stakeholders.
• Contribute to the development of marketing strategies that align with the company's goals and objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in ATL advertising, media planning, or a similar role.
• Proven track record of successfully managing and executing high-impact ATL campaigns.
• Strong understanding of digital advertising platforms and tools, such as Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills, with the ability to work effectively with internal teams and external agencies.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Creative thinking and the ability to develop innovative advertising concepts.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

🛠️ Keahlian

Lowongan Terkait